From Print to Prime Time: How Hannah Transformed Her Modeling Career

Client Background

Meet Hannah

Hannah is an international model who held the position of the third most popular model in her country. Her target audience includes photographers, casting scouts, and major television networks. Hannah aimed to capture the attention of photographers, participate in more fashion shows, book TV shows by producers and casting agents, and secure more model hosting events.

The Challenge

Specific Challenges:

Despite her popularity, Hannah faced a significant challenge in building a strong social media following and had limited exposure on television, with her experience primarily in print photos and beachwear modeling. She struggled to break into a different segment of the industry for three years.

Client's Pain Points:

Hannah lacked social proof and support, requiring better marketing to enhance her audience engagement and support her journey. She also needed a structured approach to consistency and presenting herself as a valuable asset to producers.

Discovery and Strategy

Understanding the Problem:

Our agency identified Hannah's problems by examining her social media presence. We noted inconsistencies in posting frequency, a lack of calls to action, no funnel system to engage the audience, and a misalignment of posts with her goals.

Proposed Strategies:

We rebranded Hannah's social media by highlighting her goals, building a supportive community, developing an email list, and creating a private offline community. We engaged her audience, making her story relatable through transparency and showcasing her talents via reels, lives, and consistent posting. We activated her network, leveraging it to approach producers and collaborate with photographers and venues for bookings. Collaborations also helped grow her following.

Visual Elements:

Our team used reels, live sessions, and daily posts to increase social engagement, enhancing her online presence and making her story more appealing.

Client Testimonials:

“Your team’s strategy and management made my dreams come true. It felt like I had a dark cloud over me. Thanks to the PCA team, the cloud was wiped away, and I could finally see sunshine.”

Data and Metrics:

We tracked analytics and private community membership numbers to hit monthly goals.

The Impact

Quantitative Results:

Our team grew Hannah's following from 3,000 to over 85,000 followers in six months. We built a private community and email list from scratch to over 15,000 active members.

Qualitative Results:

Hannah secured bookings on top industry podcasts, received invitations to TikTok exclusive influencer events, and landed a talk show on a major network with international reach.

Unexpected Benefits:

Monetizing her audience and securing her talk show were unexpected wins.

Client's Voice

“I went from not having any direction to having a strong team behind me that propelled my career.”

The Lesson

The importance of direction, consistency, and community building cannot be overstated. These elements were crucial in transforming Hannah's career.

The Result

Hannah's career soared as she was booked on top industry podcasts, invited to exclusive influencer events, and landed an international talk show. Her social media following grew from 3,000 to over 85,000 followers in six months, and her private community and email list expanded to over 15,000 active members.

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