From Genre Unknown to Chart-Topping Success: A Record Label's Revolutionary Journey

Client Background

Meet Roy and Marshall

Roy, a successful record label owner, sold his previous label for 9 figures. He aimed to dominate a new music genre within a year, sparing no expense. Marshall, his liaison and operator with over 25 years in the music industry, spearheaded this ambitious project. Their target audience comprised fans of a specific music genre.

The Challenge

Specific Challenges:

Despite unlimited funding, the demographic was challenging, with listeners hesitant to embrace new artists unless they delivered instant hits. The industry was highly competitive, and neither Roy, Marshall, nor our team had prior experience in this genre. The project also faced logistical challenges, including running operations abroad and overcoming language barriers.

Client's Pain Points:

Marshall's traditional approach to artist awareness lacked a concrete plan. We recommended differentiating by documenting the artist development process, from scouting to recording sessions, offering a unique perspective never seen before.

Discovery and Strategy

Understanding the Problem:

Consultations with an A&R confirmed the potential success of our plan and identified gaps in our strategy. This validation guided our next steps.

Proposed Strategies:

We focused on documenting the entire artist development process and creating a documentary-style release. Paid ads and establishing a local network for distribution were crucial. We launched a robust awareness campaign to develop new artists.

Visual Elements:

We captured the artist development journey through video, creating engaging content that resonated with the audience.

Client Testimonials:

“Some people look at a square on a piece of paper and just think it’s a square. PCA sold us on the vision of the square being a 3-D cube.”

Data and Metrics:

Success was measured by tracking song spins daily, weekly, and monthly, focusing on collaborative projects between multiple artists.

The Impact

Quantitative Results:

The project turned profitable within nine months, gaining significant popularity post-release.

Qualitative Results:

The new artists received strong support from the local audience, with some recognized by major social media platforms and invited to exclusive events.

Unexpected Benefits:

Content creation yielded a marketing cost offset, providing a financial kickback to the owner.

Client's Voice

“We saw the vision but didn’t expect such powerful results.”

The Lesson

Key Lesson:

Managing multiple new artists or creators is feasible with the right team and a committed approach. Flexibility to pivot when necessary is crucial.

The Result

One artist received a plaque, marking a significant milestone.

Call to Action

Ready to Launch Your Music Career?

Sign up for one of our monthly service packages or apply for a project. Let's make your music dreams a reality.